You may already know that FAQ stands for “Frequently Asked Questions,” and that they’re typically used to field customer questions about products or services so site visitors can get immediate answers without having to call Customer Support. But FAQs serve a bigger purpose beyond just saving time. Here are four reasons to consider crafting FAQs for your business:
#1 They help position you as an expert.
Even if the information you’re providing is general, providing it to someone to whom it’s new helps them when they need it most and that alone is valuable. With the right messaging, FAQs can help establish you as an expert worth trusting.
#2 They can be a good source of SEO.
Written properly, FAQs can contain loads of relevant keywords and other information. These all contribute to your SEO, or Search Engine Optimization which, in turn, helps improve online rankings.
#3 They can highlight the right information.
Expertly crafted SEO can lead visitors to find FAQs via specific queries through Google or Bing. This turns FAQs into something of a landing page, which can be used to drive traffic to other parts of a company website. This is important because a company website is often the single most complete and comprehensive source of information about a business.
#4 They help strengthen your company voice and brand image.
FAQs could be one of the first things a potential customer reads about you. Don’t squander this chance to impress and connect with new or returning customers. Apply company voice and tone guidelines to create consistency across your brand. On the off chance there has been negative press or concerns, FAQs show that you care and are listening. They also offer an opportunity to help set the record straight.
FAQs are an effective way to answer common questions but they’re also good for business. Well-written FAQs help drive a positive customer experience and improve overall brand image. Both customers and company get what they need. If you don’t already offer product or service FAQs, think about doing it now.
Our team of professional writers and marketing experts can determine what information is best for your FAQ and help mold it into something both you and your customers will love. Contact us today.