Why FAQs are worth considering

Share on linkedin
Share on twitter
Share on facebook

You may already know that FAQ stands for “Frequently Asked Questions,” and that they’re typically used to field customer questions about products or services so site visitors can get immediate answers without having to call Customer Support. But FAQs serve a bigger purpose beyond just saving time. Here are four reasons to consider crafting FAQs for your business:

#1  They help position you as an expert.

Even if the information you’re providing is general, providing it to someone to whom it’s new helps them when they need it most and that alone is valuable. With the right messaging, FAQs can help establish you as an expert worth trusting.

#2  They can be a good source of SEO. 

Written properly, FAQs can contain loads of relevant keywords and other information. These all contribute to your SEO, or Search Engine Optimization which, in turn, helps improve online rankings.

#3  They can highlight the right information.

Expertly crafted SEO can lead visitors to find FAQs via specific queries through Google or Bing. This turns FAQs into something of a landing page, which can be used to drive traffic to other parts of a company website. This is important because a company website is often the single most complete and comprehensive source of information about a business.

#4  They help strengthen your company voice and brand image.

FAQs could be one of the first things a potential customer reads about you. Don’t squander this chance to impress and connect with new or returning customers. Apply company voice and tone guidelines to create consistency across your brand. On the off chance there has been negative press or concerns, FAQs show that you care and are listening. They also offer an opportunity to help set the record straight.

FAQs are an effective way to answer common questions but they’re also good for business. Well-written FAQs help drive a positive customer experience and improve overall brand image. Both customers and company get what they need. If you don’t already offer product or service FAQs, think about doing it now.

Our team of professional writers and marketing experts can determine what information is best for your FAQ and help mold it into something both you and your customers will love. Contact us today.

Share on linkedin
Share on facebook
Share on twitter
.
Read More
"I’ve worked with Tony Olson & Liz Roscovius and the team at D2 Worldwide in North Sioux for 10 years. Their knowledge is dynamic, service is excellent and communication is very good! They’ve been a valuable partnership for us! You won’t be disappointed!"
.
Read More
"Our collaboration with D2 spans 15+ years. Liz and her team are amazing to work with - professional, responsive, resourceful, accommodating, honest, and courteous. We used their copy editing and proofreading expertise and were impressed by their thoroughness. D2’s multifaceted team is a great asset."
.
Read More
"Thanks so much for all of the work your team has been putting in to these projects. We have all been so impressed with the quality, timeliness and customer focus you have!"
.
Read More
"Thank you for all you have done to get us where we are, you are appreciated. 😊 The CEO said "I love this, great work!"
.
Read More
"You are so talented and have done amazing work for us. There was so many things we couldn't have accomplished without you and all your hard work!"
Previous
Next

Copyright © 2020 D2 Worldwide All Rights Reserved.